You know all about ads if you have a TV. Companies spend millions – billions – of dollars on trying to get people (including, especially, kids like you) to buy things they don’t really want and don’t need. Advertising is really all about making people desire things. The ads do this in various ways. One of the most successful is by ‘spinning’ the product in such a way that it becomes cool, trendy and fashionable to have it – whatever it is. This is what designer labels (very well known brands) are all about. And kids fall for it as well as adults! Just check out how many items of clothing or shoes you or your friends have got that carry these ‘must have’ labels.
Fashion!???
We penguins just don’t get the point of it.
We all wear the same feathers all year round. We keep them neat and clean and oil them regularly so we stay sleek and waterproof. Each year we grow new ones as the old ones get worn out and fall off. This is called moulting and all birds do it.

Food and drinks are high on the advertisers list. And it works. Advertisers wouldn’t waste money advertising if it didn’t. So all your life, you get bombarded by ‘messages’ – dozens a day, and not just on TV – trying to get you to part with your money. And kids everywhere buy food and drink they don’t need – or pester their mums and dads to do it. The food companies even sponsor schools. The idea is not just to sell you stuff now but to make you loyal their ‘brand’. They know that if you start buying a particular brand of cola or hamburger, you’re likely to stay with that… which over the years could mean thousands of $$$ from you flowing into that company.

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